Expert articles on Connected TV advertising, creator content strategy, and platform best practices.
Insights
Your influencer campaigns crush it on TikTok and Instagram. Then they vanish. This fleeting attention is a missed opportunity. Your most impactful cre...
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Insights
The omnipresent demand for video ads is a blessing and a curse. Marketers dream of capturing attention across every device, from vertical TikTok feeds...
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Insights
Every second, millions of hours of vertical video flood social platforms. For growth marketers, the opportunity to tap into this raw, high-performing ...
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Insights
Imagine pouring millions into a Connected TV (CTV) campaign, only to discover your ad creative, despite being "AI-generated," looks like repurposed so...
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Insights
Let's be blunt: the Connected TV (CTV) landscape is exploding. Ad spend is skyrocketing, and brands are desperate for a slice of that engaged audience...
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Insights
A staggering 94% of us hold our phones vertically, filming life as we see it, in portrait. Yet, the professional broadcast world still demands its con...
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Insights
A growth marketer hits a winning hook on TikTok. Engagement is through the roof, and it's time to scale to Connected TV (CTV) to reach new audiences o...
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Insights
The Connected TV (CTV) landscape is booming. Ad spend is projected to skyrocket, yet a stark reality persists: most brand overlays still feel like ban...
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Insights
Are your clients feeling the squeeze on social? The endless scroll, the dwindling organic reach, the plateauing ROAS? It's a familiar story for many m...
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Insights
In the exploding universe of Connected TV, every brand is vying for attention. The stakes? Billions in ad spend and the future of your customer engage...
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Insights
The era of treating Connected TV (CTV) as a monolithic brand play is over. If your in-house growth marketing team is still wrestling with ad ops or ge...
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Insights
You've struck gold. A vertical video is blowing up on TikTok and Instagram Reels. Now, you need to repurpose it for Connected TV (CTV). But there's a ...
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Insights
The promise of 4K video on Connected TV (CTV) isn't just about pixels; it's about performance. Yet, most marketers are sabotaging their own campaigns ...
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Insights
Every marketer wants the "best." The digital advertising landscape constantly parades an endless stream of "top lists" and "definitive guides," each p...
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Insights
Navigating the digital landscape often means confronting a fundamental incompatibility: the smartphone's vertical orientation versus the vast majority...
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Insights
Your organic content is crushing it. Your latest TikTok or Reel is drawing eyes, building community, and converting. Naturally, you want to scale that...
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Insights
A creator spends hours crafting a compelling 9:16 vertical video. It's vibrant, intimate, designed for the mobile-first generation. Then, an OTT platf...
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Insights
You've mastered CapCut. Your reels are tight, your TikToks pop, and your clients love the quick turnaround. But then, that broadcast brief lands. Sudd...
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Insights
The APAC digital ad market moves fast. Yet, scaling video creative to Connected TV (CTV) remains a technical quagmire....
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Strategy
The Middle East digital landscape is shifting. Audiences are migrating from mobile feeds to the big screen, and ad spend is following. Yet, brands are...
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Insights
Every enterprise leader faces the same conundrum: marketing demands more video ads, faster, and cheaper. The pressure is immense, especially when 90% ...
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Technology
Stop running ads with black bars on Connected TV. It looks cheap, it ruins your conversion rates, and publishers hate it....
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Growth
The scene is familiar: your latest product launch, meticulously crafted landing pages, savvy social ads driving traffic. Yet, you know there's a massi...
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Guide
As Connected TV (CTV) ad spend continues to skyrocket, marketers are facing a critical bottleneck: creative production. Your brand is already producin...
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Strategy
"68% of the top 100 brands significantly increased their TV ad impressions in the first half of 2025," according to Samba TV. This isn't just a number...
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Insights
The global Connected TV (CTV) ad market isn't just growing; it's exploding. Projections see it nearing \$300 billion by 2030, a testament to its power...
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Insights
Legacy brands move slowly through agencies and production bottlenecks. Learn how micro-brands leverage Aspectly.ai to adapt video ads and dominate Connected TV faster.
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Strategy
When Shopify stores hit a Meta and TikTok ad ceiling, Connected TV offers a premium growth lever to reach high-intent buyers in Malaysia and beyond.
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Growth
You cracked the code on mobile video ads, but why limit yourself? Learn how to scale your best TikToks to Connected TV and captivate living rooms.
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Guide
Test streaming TV ads without high production costs. Learn how Shopify solopreneurs can easily turn TikTok UGC into premium Roku ads for $20/mo.
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Technology
The modern video marketing workflow is undergoing a massive shift. Discover how AI is moving teams from manual makers to strategic editors.
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Insights
Direct porting of social creatives to Connected TV leads to a poor brand experience. To unlock the living room, brands must build TV-specific assets. Here is why.
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Strategy
Your KOL campaigns are driving massive engagement on social media, but winning creative is trapped on small screens. Here is how to easily move your vertical assets to Connected TV.
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How-To
Converting vertical videos to landscape format can be a challenge. In this step-by-step guide, we explore professional software, marketplaces, and introduce Aspectly.ai as a quick and efficient solution.
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