This Privacy Policy describes how Cerdas Labs Sdn. Bhd. (company number 202601002615 / 1664712-A), operating the Aspectly platform at aspectly.ai ("Aspectly", "we", "us", "our"), collects, uses, discloses, and protects information about you when you visit our website or use our services.
By accessing our website or providing your information, you consent to the practices described in this policy. If you do not agree, please do not use our services.
1. Information We Collect
1.1 Information You Provide Directly
When you submit our early access or waitlist forms, we collect:
- Email address
- Business name (if provided)
- Any other information you voluntarily submit
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type, version, and device type
- Pages visited, time spent, and referral sources
- Interactions with our website (clicks, scroll depth)
This information is collected via cookies and similar tracking technologies, including Google Analytics (see Section 5).
2. How We Use Your Information
We use the information we collect to:
- Manage and fulfil your early access programme registration
- Send you product updates, launch announcements, and relevant communications (you may opt out at any time)
- Improve and optimise our website and marketing efforts
- Analyse usage patterns and measure marketing performance
- Comply with legal obligations
- Prevent fraud and ensure the security of our platform
3. Legal Basis for Processing (GDPR / PDPA)
Where applicable, our legal bases for processing your personal data are:
- Consent: For marketing communications and analytics cookies
- Legitimate Interests: For website analytics and fraud prevention
- Contract Performance: To manage your early access registration
- Legal Obligation: To comply with applicable laws and regulations
We process personal data in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and, where applicable, the EU General Data Protection Regulation (GDPR).
4. Data Sharing and Disclosure
We do not sell your personal data. We may share your information with:
- Service Providers: Third-party tools that help us operate our business (e.g. Google for Analytics and Forms, email delivery providers), each bound by data processing agreements
- Legal Requirements: Where required by law, court order, or government authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to continued data protection obligations
5. Cookies and Analytics
We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymised usage data. This data is processed by Google LLC, which may transfer data to servers outside Malaysia.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your browser's cookie settings.
We also use essential cookies required for basic website functionality (e.g. remembering form state). These cannot be disabled.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Early access enquiry data is retained for a maximum of 3 years from the date of collection, unless you request deletion sooner.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing of your data
- Withdraw consent for marketing communications at any time
- Lodge a complaint with your local data protection authority
To exercise any of these rights, contact us at privacy@aspectly.ai.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Our service providers may process data in countries outside Malaysia. Where this occurs, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses, adequacy decisions) to protect your data.
10. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects when changes were last made. Continued use of our website after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:
Cerdas Labs Sdn. Bhd.
Company No. 202601002615 (1664712-A)
Malaysia
Email: privacy@aspectly.ai